Rebecca Wiering (L) and Jennifer Breaton (R) invented the idea of the first Dutch seaweed farm in 2012, and incorporated the company Zeewaar in January 2013. In 2015, Marco de Leeuw and Stichting DOEN joined as shareholders.
Jennifer was born in the US, where she was an attorney practicing in New York City. Europe was her favorite destination for vacations and her mother grew up in The Hague. So she jumped at the chance in 2008 to obtain a Master's degree in International & European Trade & Investment Law from the University of Amsterdam. Another diploma richer, she decided to stay in the Netherlands because she actually liked it here. Strange. Most Americans find Dutchies to be extremely rude, but not Jennifer. She loves the dramatic landscapes. In Zeeland where our seaweed farm is located, the farmlands on the edge of the North Sea, where at the horizon the sun sinks into the sea. In Friesland, her eyes follow the sails floating through farmland, invisible boats below the line of vision. She races her bike through Amsterdam, as if she has never known differently. Raised by her parents as a sailor, she is our captain, always steering us toward true north.